BEADS OF SWEAT (THE CAMPAIGN CHAOS BLUES

[Verse 1] He’s the calm in the storm, the wise guiding light, The one who stays steady when things get… not quite. But lately we’ve noticed a change in his glow — A tiny twitch… a raised brow… when marketing says “Go.” Yes the campaigns keep coming, each one bold and new, With colours and slogans and far too much blue. And while he leads us through markets, law, and tech threats — Creative campaigns? That’s when we see… The beads of sweat. [Chorus] Ohhhh beads of sweat on the calmest of brows, You’d never believe it, but we’ve seen it now. When the team says “We’re launching,” his heartbeat resets — And suddenly he’s glistening… Beads of sweat! He’s brave, he’s strong, he’s the boss we respect — But nothing fazes him quite like a brand-new project. Regulation? Easy. Campaigns? Not yet. Cue the sigh… the smile… And the beads of sweat. [Verse 2] We’ve pushed him from comfort to new, wild terrain — From fibre roll-outs to billboards on lanes. The first time we said “We made a video,” He whispered, “Dear God…” but he still let us go. He’s faced mast complaints, energy feuds, telecom debates — But a TikTok idea? That nearly sealed his fate. He can untangle markets, budgets, and threats — But “Can we animate your face?” Here come… The beads of sweat. [Chorus] Ohhhh beads of sweat on the calmest of brows, His leadership’s steady — but we’ve cracked it now. “We’ve booked you for filming,” is his biggest regret — Instant sparkle… Instant shine… The beads of sweat! Decades of strategy? He’s totally set. One creative brainstorm? Not quite there yet. But he still says “Let’s do it,” every single time — Beads of sweat… But a leader sublime. [Bridge – playful, affectionate] He’s the lighthouse in chaos, never losing control — Except when we pitch him a campaign with “some soul.” He’ll swallow hard twice, smile politely and say, “Well… let’s think through the risks… before we display.” But he always supports it, from start to the end — Even if sweat levels rise, he remains our best friend. [Final Chorus] Ohhhh beads of sweat, but he’s still standing tall, Through campaigns, taglines, mascots — he’s survived them all. From posters to videos — the bravest he’s met… The campaigns keep coming… So do the beads of sweat. Here’s to the captain who lets us fly free, Even when marketing causes slight hyperventilation, you see — Our calm, our guide, our brilliant leader yet… With a sparkle on his forehead… Those famous beads of sweat.